Wenzhou: From Chinese Shoe Capital to World Shoe Capital
Wenzhou in Zhejiang Province,Dongguan in Guangdong Province,Jinjiang in Fujian Province and Chengdu in Sichuan Province are called the four major shoe capitals in China.As an established shoe capital,Wenzhou shoe leather manufacturing industry has 7 famous brand products in China,82 well-known trademarks in China and 196 leather logo enterprises,accounting for half of the national shoe leather industry brand list.Wenzhou shoe brands have also participated in various large-scale national activities,such as China International Import Expo and world internet conference.
Looking at how Wenzhou’s traditional advantageous industries are transformed and upgraded,the shoe leather industry is an important sample.In the fierce market competition,Wenzhou shoe leather industry is actively exploring the road of intelligent manufacturing,while vigorously expanding online and offline integration in new retail areas.With the support of relevant policies,Wenzhou,as China’s shoe capital,is developing with high quality and is saving energy for becoming the “world shoe capital”.Wenzhou shoes inspection is also a traditional industry,but the inspection industry has also upgraded with the transformation of the industrial chain.
“Intelligent Production” is not a slogan
Different from the manufacture of industrial products,the degree of industrialization and intelligence in shoe making has not been high.However, Wenzhou’s large shoe enterprises are directly connected with Italy,the world’s leading shoe manufacturer,which are leading the country in the field of equipment automation.
For example,some large shoe companies imported cutting machines directly from Italy as early as 2009,when the unit price exceeded 500,000 yuan, which was a big investment in the industry.Before this,most of the shoe enterprises in Wenzhou were hand-cut. How to cut the leather needed by different parts of a pair of shoes on a whole piece of leather more efficiently,so as to save the leather,it depends on the experience and craftsmanship of the workers.At that time,Wenzhou shoes inspection often saw the defects caused by manually cutting leather in some small factories.
According to the person in charge of the relevant workshop of a large shoe enterprise,such a cutting machine has an overall working efficiency equivalent to 4 people and puts forward higher requirements for the operators.The cutting machine imported from Italy,worth more than one million yuan,can be completely typeset by machines on the original basis,which will further save labor.Moreover,the machine can detect the subtle cortex in a complete piece of leather,so that the cortex can more accurately correspond to the requirements of corresponding shoe parts,achieve the highest utilization efficiency and make the best use of leather.
Few outsiders know that heels can actually be produced by automated equipment and some enterprises are at the forefront of the industry.In recent years,more than 20 million yuan has been invested in the transformation of machines.From the automatic feeding of injection molding machines in the first process,product taking by mechanical hands to automatic line spraying,electroplating and semi-finished product logistics in various workshops, automation has basically been realized. Wenzhou shoes inspection fully reflects the automatic production process of Wenzhou shoe industry by shooting small videos, helping buyers at home and abroad to clearly understand the development of Wenzhou shoe capital.
“Machine Substitution” Is Sweeping Wenzhou Shoes Industry
In order to greatly reduce the labor intensity of workers,some Wenzhou brand shoes have respectively introduced fully automatic cutting machines,computer laser machines,computer sewing machines and other equipment for shoe manufacturing,with the level of enterprise mechanization reaching more than 50%.
With the development of intelligent manufacturing,Wenzhou shoe leather quality has been improved and more stable through Wenzhou shoes inspection. Not just shoe quality control,Wenzhou shoes inspection can go deep into the production line,analyze the advantages and disadvantages of machines and labor.And put forward suggestions to improve the production process.
Advantages of Industrial Agglomeration
At present,China has four gathering places for footwear production.Guangdong Shoe Industry Base,represented by Guangzhou,Dongguan and other places,is a distribution center for the world’s shoe industry production,design,research and development, procurement,trade and talent information,with strong research and development and technical advantages.Fujian footwear production bases,represented by Quanzhou, Jinjiang and other places,mainly produce sports shoes,with famous domestic sports brands such as Anta,XTEP and 361,which have certain brand advantages.Chengdu Shoe Industry Base focuses on women’s shoes and a number of well-known women’s shoe enterprises have emerged.Wenzhou Shoe Industry Base mainly produces men’s and women’s leather shoes,safety shoes,leisure shoes and injection shoes,gathering a number of famous domestic brands.Moreover,the entire shoemaking industry chain is relatively perfect.It has the advantages of prominent industrial scale advantage,perfect professional division of labor,obvious brand agglomeration effect and remarkable economic benefits.It is one of the most competitive shoe leather production and export bases in China.
The “industrial agglomeration” effect is the advantage of Wenzhou shoe leather industry.The three main industries of shoe making,leather making and leather parts, synthetic leather,shoe material,shoe machine,last,mold,leather chemical industry and other supporting industries have developed in concert.The professional market,footwear quality supervision and inspection center,leather research institute,Wenzhou shoes inspection and other supporting services have been further improved,which has promoted the development competitiveness of the industry.
Under the effect of industrial agglomeration,there will also be a large number of stock goods.Shoe enterprises need to find different channels to sell,but the risks of this mode still exist,even higher. Because of the influence of storage time,the quality of storage shoes is uneven and the stock shoes quality inspection is also very important. Wenzhou shoes inspection needs to help buyers to identify the quality of different types of shoes and make use of the advantages of industrial agglomeration to carry out it quickly and efficiently.
Channel Reform of Online and Offline Integration
For the manufacturing industry,only by matching production with sales can it succeed. As for Wenzhou shoe leather industry,with the comprehensive influence of the Internet on people’s life and production mode,the traditional sales mode has been greatly impacted.The transformation of channels to diversification and the new retail mode of opening up online and offline are the general trend of the traditional retail industry.
Not only is the channel digitalized,but from the perspective of consumer experience, intellectualization and customization are also a major trend.This requires that the Wenzhou shoes inspection be strictly implemented before the shoes are delivered to the consumers,which makes the consumers’ scores on the quality of Wenzhou shoes remain high.
After 30 years of development,Wenzhou shoe leather industry has a complete industrial chain and concentrated brands.And Wenzhou shoes inspection has outstanding advantages.Although the market is still under pressure at present,the industry is breaking through difficulties and developing in a benign direction through transformation,upgrading,innovation-driven,integration of resources and active cooperation.
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